TEAM GRAHAM, INC.
"We weren't just a resident of South Carolina. We were people that needed Senator Lindsey Graham, and he was there for us."
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 49.2/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 85.0 · 0.8 · 62.1 |
| Spend range | USD 4,500–4,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 21.11 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2020-10-19 → 2020-10-23) |
| Created | 2020-10-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | foreign policy defense |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Fox News chyron branding 'Incentivizing Terrorism?' anchors a crowd-agitation scene to legitimize a fear narrative |
| Tactic | The ad borrows Fox News credibility and alarming foreign-threat imagery to frame Graham as a necessary guardian against terrorism, linking constituent gratitude in the copy with an ominous visual non sequitur. |
| South Carolina | 92.5% |
| North Carolina | 1.1% |
| Kentucky | 0.6% |
| Texas | 0.4% |
| Georgia | 0.4% |
| Indiana | 0.3% |
| Tennessee | 0.3% |
| 18-24 · female | 0.4% |
| 65+ · female | 20.3% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · male | 0.8% |
| 45-54 · female | 9.2% |
| 65+ · male | 13.8% |
| 35-44 · male | 7.0% |
| 25-34 · female | 2.8% |
| 55-64 · male | 11.3% |
| 25-34 · male | 4.2% |
| 55-64 · female | 13.1% |
| 45-54 · male | 10.9% |
| 35-44 · female | 5.7% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |