Tom Cotton US Inactive
COTTON FOR SENATE, INC.
Ad copy
This is disturbing.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.9/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 88.7 · 0.8 · 82.4 |
| Spend range | USD 400–499 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 1.38 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 4 (2022-04-29 → 2022-05-03) |
| Created | 2022-04-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | us flag, capitol statue |
| Call to action | none |
| Standout element | Biden caught in an unflattering mid-speech expression flanked by American flags in the White House, framed as evidence of failure |
| Tactic | The terse 'This is disturbing.' copy weaponizes curiosity and negative emotion, baiting viewers to click play and self-discover whatever Biden allegedly said — making the attack feel organic rather than constructed. |
Where it ran (delivery by region)
| Florida | 7.5% |
| Texas | 7.3% |
| Arkansas | 6.9% |
| Ohio | 4.5% |
| California | 4.3% |
| Pennsylvania | 4.1% |
| New York | 3.5% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 45-54 · male | 10.2% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 35-44 · male | 5.2% |
| 25-34 · female | 0.5% |
| 35-44 · female | 1.3% |
| 45-54 · female | 3.7% |
| 25-34 · male | 2.2% |
| 65+ · male | 22.6% |
| 13-17 · male | 0.0% |
| 65+ · female | 21.4% |
| 55-64 · male | 20.1% |
| 55-64 · female | 11.8% |
| 18-24 · female | 0.1% |
| 18-24 · male | 0.3% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
