AMY MCGRATH FOR SENATE, INC.
He was silent as Russia attacked our elections and dismissed Russia putting a bounty on American troops as “rumor.” Now, he won’t demand answers about who knew about the bounties and when. When it comes to national security, Mitch's Senate is the weakest in recent history.
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| Overall score | 48.3/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 85.0 · 1.4 · 72.1 |
| Spend range | USD 1,000–1,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 5.55 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 6 (2020-07-03 → 2020-07-09) |
| Created | 2020-07-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed placeholder exposing a disclaimer violation, making the censored attack ad itself the story |
| Tactic | The ad leverages the '#MoscowMitch' nickname and Russian bounty controversy to frame McConnell as a national security liability, using fear and anger to drive partisan contrast. |
| Kentucky | 100.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 14.3% |
| 18-24 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.1% |
| 45-54 · male | 11.7% |
| 65+ · female | 11.4% |
| 25-34 · female | 5.1% |
| 35-44 · female | 5.1% |
| 65+ · male | 8.0% |
| 55-64 · male | 9.8% |
| 55-64 · female | 8.4% |
| 35-44 · male | 13.5% |
| 18-24 · male | 3.7% |
| 18-24 · female | 2.2% |
| 35-44 · unknown | 0.1% |