Roy Cooper US Inactive
Cooper For North Carolina
CHIP IN TODAY
Roy Cooper for Governor
Ad copy
Ben and I wanted to tell you about the North Carolina Board of Elections' big fundraising deadline on June 30th. It's so important, Ben is wearing a bow tie! Showing strong grassroots support will be important for us. We're going to keep fighting hard for a better North Carolina. If you're able, could you pitch in and help our campaign continue to build?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.3/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 83.1 · 2.2 · 64.8 |
| Spend range | USD 2,500–2,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 14.66 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 9 (2020-06-21 → 2020-06-30) |
| Created | 2020-06-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | family |
| Call to action | donate |
| Standout element | Golden retriever in a teal bow tie seated on candidate's lap, humanizing the fundraising ask |
| Tactic | The charming dog-with-bow-tie hook lowers psychological resistance to a donation ask by wrapping a hard deadline appeal in warmth and humor, making the grassroots urgency feel personal rather than transactional. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.2% |
| 55-64 · male | 5.7% |
| 65+ · male | 7.2% |
| 35-44 · female | 14.9% |
| 55-64 · female | 21.6% |
| 65+ · female | 23.0% |
| 35-44 · male | 3.9% |
| 45-54 · female | 17.6% |
| 45-54 · male | 4.9% |
| 65+ · unknown | 0.4% |
| 35-44 · unknown | 0.3% |
| 55-64 · unknown | 0.3% |
