Roy Cooper US Inactive
Cooper For North Carolina
FACT CHECK: FALSE
Forest falsely says "masks do not work with viruses"
Ad copy
Dan Forest is falsely claiming that "masks do not work with viruses." Dan Forest should stop playing politics with a pandemic and listen to the medical experts.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.8/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 80.0 · 4.1 · 59.2 |
| Spend range | USD 4,000–4,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 30.91 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 16 (2020-07-22 → 2020-08-07) |
| Created | 2020-07-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | WRAL.com fact-check verdict displayed in bold red highlight bar calling opponent's claim 'False' |
| Tactic | The ad borrows third-party news credibility by centering a WRAL fact-check ruling to discredit the opponent on a high-stakes pandemic health issue, framing him as dangerously dishonest. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 18-24 · male | 3.6% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 13.1% |
| 45-54 · male | 8.9% |
| 25-34 · female | 11.1% |
| 65+ · male | 4.3% |
| 35-44 · male | 8.4% |
| 18-24 · female | 5.6% |
| 55-64 · female | 10.1% |
| 65+ · female | 7.9% |
| 25-34 · male | 7.7% |
| 35-44 · female | 11.9% |
| 55-64 · male | 6.7% |
| 18-24 · unknown | 0.0% |
