Roy Cooper US Inactive
Cooper for North Carolina
Watch Governor Cooper’s speech now and learn how to fight back against extreme GOP attacks
It’s time to declare a state of emergency for public education in North Carolina.
Ad copy
The GOP introduced a private school voucher scheme that will pour your tax money into unaccountable private schools and cost public schools hundreds of millions of dollars. All while they give millionaires more large tax breaks! Their plan will shrink the state’s budget by almost 20%, making it almost impossible for schools to get the funds they need or teachers to get the raises they deserve. If they get their way, our State Board of Education will be replaced by political hacks who can dictate what is taught — and not taught — in our public schools. Politicians will police our children’s curriculum with book bans, eliminate science courses, and more. Their ideas spell disaster that requires emergency action. Watch my speech outlining my plan to fight back and add your name to show your commitment to fighting for our public education system >>>
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.3/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 83.1 · 3.6 · 68.2 |
| Spend range | USD 1,500–1,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 9.33 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 14 (2023-05-30 → 2023-06-13) |
| Created | 2023-05-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | education |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Governor Cooper speaking directly to camera in official setting with urgent 'state of emergency' framing below the video |
| Tactic | The ad uses a dual-threat frame — fiscal alarm (20% budget cut) plus ideological threat (political control of curriculum) — to mobilize education voters against GOP voucher and tax policies. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 13-17 · male | 0.0% |
| 35-44 · female | 11.5% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.3% |
| 65+ · male | 9.0% |
| 65+ · female | 18.7% |
| 55-64 · female | 16.2% |
| 25-34 · male | 3.0% |
| 55-64 · male | 7.9% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 5.9% |
| 45-54 · female | 14.0% |
| 45-54 · male | 6.5% |
| 35-44 · male | 5.4% |
| 45-54 · unknown | 0.2% |
| 18-24 · male | 0.2% |
| 18-24 · female | 0.7% |
| 18-24 · unknown | 0.0% |
