John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Ed Markey coauthored the Green New Deal. He campaigns on it. But when it came time to vote? He voted present. Not yes. Not no. Present. On a bill estimated to cost $50 to $100 trillion. That’s not leadership, that’s a career politician protecting a talking point while dodging accountability. In Washington, I won’t hide behind a present vote. If I put my name on something, I’ll own it. Every time.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 1.1 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | — |
| Days live | 5 (2026-03-03 → 2026-03-08) |
| Created | 2026-03-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | energy environment |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | candidate speaking directly to camera while holding a kitchen sponge in a home setting, projecting everyman authenticity |
| Tactic | The DIY kitchen-video format contrasts Deaton's plain-spoken accountability against Markey's 'present' vote hypocrisy, using everyman relatability to undercut an incumbent's credibility on his signature issue. |
Where it ran (delivery by region)
| Massachusetts | 78.5% |
| Connecticut | 10.6% |
| New Hampshire | 8.5% |
| Rhode Island | 2.4% |
Who saw it (delivery)
| 25-34 · female | 14.1% |
| 35-44 · female | 27.0% |
| 45-54 · female | 49.3% |
| 45-54 · male | 0.0% |
| 55-64 · female | 9.5% |
| 55-64 · male | 0.0% |
| 65+ · female | 0.1% |
| 65+ · male | 0.0% |
