Wiley Nickel US Inactive
Wiley for Wake
Vote Wiley Nickel for Wake County.
Ad copy
Wiley is running for District Attorney to take on corrupt politicians and support public safety.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 63.8 · 0.3 · 72.2 |
| Spend range | USD 100–199 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 5.44 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 2 (2026-02-17 → 2026-02-19) |
| Created | 2026-02-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | crime safety |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd, family children |
| Symbols | family |
| Call to action | learn more |
| Standout element | Candidate surrounded by a diverse multigenerational crowd holding campaign signs under a bold blue anti-Trump headline |
| Tactic | The ad uses a community-protection frame — pairing a warm crowd photo with an anti-Trump attack line — to simultaneously build candidate likability and tap into anti-Trump fear among Democratic-leaning voters in a local DA race. |
Where it ran (delivery by region)
| North Carolina | 92.2% |
| Virginia | 0.8% |
| Florida | 0.7% |
| New York | 0.5% |
| California | 0.5% |
| Texas | 0.5% |
| Pennsylvania | 0.4% |
Who saw it (delivery)
| 18-24 · female | 2.3% |
| 45-54 · male | 10.1% |
| 65+ · male | 5.7% |
| 65+ · female | 8.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.7% |
| 55-64 · female | 7.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 13.1% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 10.6% |
| 35-44 · female | 14.6% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 7.5% |
| 25-34 · female | 10.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
