Steve Marshall US Inactive
Steve Marshall For Alabama
Steve Marshall
Ad copy
As Attorney General, I am fighting to stop crime in our state. Follow my page to stand with me in my fight.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.5/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 66.9 · 14.0 · 68.2 |
| Spend range | USD 300–399 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 9.32 |
| Est. audience size | — |
| Days live | 52 (2022-03-28 → 2022-05-19) |
| Created | 2022-03-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | crime safety |
| Framing | contrast comparison |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Crime scene tape in desaturated background contrasted with candidate in full color |
| Tactic | The ad uses fear-based contrast framing — pairing a crime scene backdrop with a confident candidate portrait and blaming Biden for rising crime to drive page follows and list-building. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.0% |
| 55-64 · male | 13.7% |
| 25-34 · female | 1.0% |
| 45-54 · female | 6.9% |
| 65+ · male | 17.7% |
| 55-64 · female | 15.4% |
| 65+ · female | 26.7% |
| 45-54 · male | 8.7% |
| 25-34 · male | 2.1% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 2.4% |
| 35-44 · male | 4.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.2% |
| 18-24 · male | 0.4% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
