Attorney General Daniel Cameron
Keep Kentucky Kids Safe
Last year over 3,700 KY children were reported missing. Help keep KY kids safe by knowing the signs of a potential runaway.
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| Overall score | 50.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 87.0 · 3.9 · 71.0 |
| Spend range | USD 1,500–1,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 6.36 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 15 (2023-10-23 → 2023-11-07) |
| Created | 2023-10-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | KY — Daniel Cameron |
| Surfaced by | “senate:Daniel Cameron” |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | family |
| Call to action | learn more |
| Standout element | Vulnerable-looking child seated alone on couch as video thumbnail |
| Tactic | Leverages fear and parental protectiveness with a striking statistic about missing children to drive clicks to an awareness resource, associating Cameron's AG brand with child safety. |
| Kentucky | 100.0% |
| 55-64 · unknown | 0.1% |
| 45-54 · male | 11.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 5.5% |
| 35-44 · male | 15.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · female | 11.4% |
| 55-64 · male | 7.1% |
| 45-54 · female | 7.0% |
| 25-34 · unknown | 0.1% |
| 65+ · female | 3.7% |
| 18-24 · female | 4.0% |
| 25-34 · female | 12.0% |
| 25-34 · male | 15.3% |
| 65+ · male | 3.8% |
| 18-24 · male | 3.4% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.0% |