Don Tracy For Illinois, NFP
Illinois Democrats support the government shutdown hurting Illinois families, farmers, and small businesses. They support criminals over the safety of their own residents. And they often seem to forget Illinois is more than just Chicago.
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| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 66.9 · 3.9 · 66.3 |
| Spend range | USD 400–499 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 11.99 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 15 (2025-10-17 → 2025-11-01) |
| Created | 2025-10-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | IL — Don Tracy |
| Surfaced by | “senate:Don Tracy” |
| Issue | crime safety |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | us flag, farm rural |
| Call to action | none |
| Standout element | five Democrat opponents displayed in a lineup with checkmarked negative accusations beside them |
| Tactic | Classic contrast attack tactic grouping opponents together under shared negative labels to make them collectively toxic while positioning Tracy as the clean alternative. |
| Illinois | 97.0% |
| Florida | 0.4% |
| Wisconsin | 0.3% |
| Missouri | 0.3% |
| Indiana | 0.2% |
| Texas | 0.2% |
| Iowa | 0.2% |
| 18-24 · female | 0.0% |
| 45-54 · male | 6.4% |
| 65+ · male | 30.7% |
| 65+ · female | 24.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 17.2% |
| 55-64 · female | 11.5% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 3.8% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 2.8% |
| 35-44 · female | 1.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.8% |
| 25-34 · female | 0.3% |
| 65+ · unknown | 0.3% |