TEAM GRAHAM, INC.
Our law enforcement officers are under siege. This election comes down to a choice between the forces that want to defund the police and those who want to defend them. I know where I stand: With the cops.
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| Overall score | 42.6/100 |
| Spend / Reach / Long. / Eff. | 30.5 Β· 72.4 Β· 1.9 Β· 65.7 |
| Spend range | USD 800β899 |
| Impressions | 60,000 β 69,999 |
| CPM (β $/1k impr) | USD 13.07 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 8 (2020-10-26 β 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | crime safety |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, opponent, police |
| Symbols | us flag |
| Call to action | none |
| Standout element | split-screen debate frame with bold white-on-dark accusatory text sandwiching the candidates |
| Tactic | The ad uses a real debate clip and a Graham pledge quote to create a stark binary choice frame, weaponizing the 'defund the police' wedge issue to paint Democrats as threats to public safety while positioning Graham as the unambiguous defender of law enforcement. |
| South Carolina | 86.0% |
| North Carolina | 2.7% |
| Georgia | 1.0% |
| Kentucky | 1.0% |
| Texas | 0.7% |
| Florida | 0.7% |
| Virginia | 0.6% |
| 18-24 Β· male | 16.6% |
| 25-34 Β· male | 47.9% |
| 35-44 Β· male | 35.5% |