📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

DEFEND TOM COTTON

The liberal media is on the attack.

Ad copy

🇺🇸➡️ I need to know if you have my back. I made the case against the riots, and now the Left is coming after me.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score39.5/100
Spend / Reach / Long. / Eff.34.7 · 63.8 · 3.0 · 56.4
Spend rangeUSD 1,000–1,499
Impressions25,000 – 29,999
CPM (≈ $/1k impr)USD 45.44
Est. audience size
Days live12 (2020-06-04 → 2020-06-16)
Created2020-06-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuecrime safety
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tierprofessional
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementsplit-screen juxtaposing a masked rioter amid fire and smoke against a steely close-up of Cotton, creating a hero-vs.-threat contrast
TacticClassic victimhood-fundraising tactic: frames Cotton as a embattled defender of order under attack by the Left, using visceral riot imagery to trigger fear and urgency that drives donors to act on his behalf.

Where it ran (delivery by region)

California12.3%
Texas8.9%
Florida8.0%
New York6.4%
Ohio3.3%
Pennsylvania3.3%
Illinois3.1%

Who saw it (delivery)

18-24 · unknown 0.0%
65+ · female 34.1%
18-24 · female 0.3%
35-44 · unknown 0.1%
25-34 · female 1.1%
65+ · male 16.6%
45-54 · male 5.0%
65+ · unknown 0.6%
55-64 · male 10.7%
25-34 · male 1.5%
55-64 · female 17.2%
35-44 · male 2.6%
45-54 · female 7.1%
18-24 · male 0.5%
55-64 · unknown 0.3%
35-44 · female 2.2%
45-54 · unknown 0.2%
25-34 · unknown 0.0%

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