COTTON FOR SENATE, INC.
The liberal media is on the attack.
🇺🇸➡️ I need to know if you have my back. I made the case against the riots, and now the Left is coming after me.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.5/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 63.8 · 3.0 · 56.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 45.44 |
| Est. audience size | — |
| Days live | 12 (2020-06-04 → 2020-06-16) |
| Created | 2020-06-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | crime safety |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | split-screen juxtaposing a masked rioter amid fire and smoke against a steely close-up of Cotton, creating a hero-vs.-threat contrast |
| Tactic | Classic victimhood-fundraising tactic: frames Cotton as a embattled defender of order under attack by the Left, using visceral riot imagery to trigger fear and urgency that drives donors to act on his behalf. |
| California | 12.3% |
| Texas | 8.9% |
| Florida | 8.0% |
| New York | 6.4% |
| Ohio | 3.3% |
| Pennsylvania | 3.3% |
| Illinois | 3.1% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 34.1% |
| 18-24 · female | 0.3% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 1.1% |
| 65+ · male | 16.6% |
| 45-54 · male | 5.0% |
| 65+ · unknown | 0.6% |
| 55-64 · male | 10.7% |
| 25-34 · male | 1.5% |
| 55-64 · female | 17.2% |
| 35-44 · male | 2.6% |
| 45-54 · female | 7.1% |
| 18-24 · male | 0.5% |
| 55-64 · unknown | 0.3% |
| 35-44 · female | 2.2% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.0% |