Roy Cooper US Inactive
Cooper For North Carolina
Where's Whatley?
Ad copy
Donald Trump and I agree on this: We don't think Michael Whatley can deliver for western North Carolina.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.9/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 85.0 · 5.8 · 67.7 |
| Spend range | USD 2,000–2,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 10.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 22 (2025-09-18 → 2025-10-10) |
| Created | 2025-09-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | Trump at presidential podium used as witness against Republican Senate candidate Whatley |
| Tactic | The ad weaponizes Trump's own visit to hurricane-hit western NC as implicit criticism of Whatley's absence, creating a cross-partisan 'even Trump agrees' credibility play that neutralizes partisan deflection. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 11.4% |
| 45-54 · male | 6.3% |
| 65+ · male | 2.9% |
| 65+ · female | 4.3% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 4.2% |
| 55-64 · female | 6.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.4% |
| 18-24 · male | 6.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.6% |
| 35-44 · female | 11.5% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 12.3% |
| 25-34 · female | 16.1% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.1% |
