TALARICO FOR TEXAS
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 59.5/100 |
| Spend / Reach / Long. / Eff. | 95.9 · 100.0 · 1.4 · 40.6 |
| Spend range | USD 350,000–399,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 375.0 |
| Est. audience size | — |
| Days live | 6 (2026-02-17 → 2026-02-23) |
| Created | 2026-02-17 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — James Talarico |
| Surfaced by | “senate:James Talarico” |
| Issue | other |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate filmed casually driving a car, creating an unscripted, authentic selfie-video feel while calling out Trump's FCC |
| Tactic | The DIY car-selfie format builds grassroots relatability while the 'Help James fight back' copy pairs with 'Trump's FCC' to frame the race as a David vs. Goliath fundraising appeal. |
| Texas | 16.3% |
| California | 14.3% |
| New York | 5.7% |
| Florida | 5.1% |
| Illinois | 3.8% |
| Washington | 3.6% |
| Pennsylvania | 3.1% |
| 18-24 · female | 1.4% |
| 45-54 · unknown | 0.2% |
| Unknown · male | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.2% |
| 65+ · male | 7.0% |
| 65+ · female | 10.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.7% |
| 55-64 · female | 9.7% |
| 45-54 · male | 8.8% |
| 18-24 · male | 1.9% |
| 45-54 · female | 10.7% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 11.8% |
| 35-44 · female | 12.8% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 8.9% |
| 25-34 · female | 8.5% |
| 18-24 · unknown | 0.1% |
| Unknown · unknown | 0.0% |