AMY MCGRATH FOR SENATE, INC.
During this crisis, Mitch put drug companies first.
Mitch McConnell is already on TV taking a victory lap on this crisis. The truth is, this fight isn’t over, and his actions have set us back.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 56.8/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 100.0 · 4.4 · 72.1 |
| Spend range | USD 5,000–5,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 5.5 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 17 (2020-04-07 → 2020-04-24) |
| Created | 2020-04-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice replacing the actual ad creative |
| Tactic | The ad copy attacks McConnell for taking a victory lap during a crisis, using the phrase 'Mitch is Failing Us' as an anger-driven contrast attack, though the actual ad image was removed by Facebook for policy non-compliance. |
| Kentucky | 100.0% |
| 35-44 · male | 7.1% |
| 65+ · female | 1.8% |
| 55-64 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 1.8% |
| 65+ · male | 0.8% |
| 45-54 · female | 6.9% |
| 25-34 · female | 24.6% |
| 55-64 · female | 3.8% |
| 35-44 · female | 13.2% |
| 25-34 · unknown | 0.1% |
| 45-54 · male | 3.8% |
| 18-24 · male | 6.9% |
| 25-34 · male | 14.3% |
| 18-24 · female | 14.7% |
| 65+ · unknown | 0.0% |