Steve Marshall US Inactive
Steve Marshall For Alabama
Conservative Attorney General Steve Marshall
Ad copy
I will never stop fighting the radical left! I'm asking for your vote this election.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.1/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 95.7 · 5.2 · 68.9 |
| Spend range | USD 5,000–5,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 8.46 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 20 (2022-10-19 → 2022-11-08) |
| Created | 2022-10-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | bold red tie against dark suit, direct-to-camera gaze projecting confident defiance |
| Tactic | Direct-address to camera with combative 'never stop fighting' framing leverages identity politics and tribal loyalty to energize the conservative base and drive turnout. |
Where it ran (delivery by region)
| Alabama | 96.1% |
| Mississippi | 3.9% |
| Florida | 0.0% |
| Georgia | 0.0% |
| Louisiana | 0.0% |
| Texas | 0.0% |
| Tennessee | 0.0% |
Who saw it (delivery)
| 13-17 · unknown | 0.0% |
| 25-34 · male | 14.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 25-34 · female | 13.6% |
| 45-54 · male | 7.4% |
| 18-24 · female | 11.1% |
| 55-64 · male | 4.8% |
| 35-44 · female | 9.4% |
| 13-17 · female | 0.0% |
| 35-44 · male | 9.9% |
| 45-54 · female | 6.8% |
| 55-64 · female | 5.4% |
| 18-24 · male | 9.1% |
| 65+ · male | 3.1% |
| 65+ · female | 4.4% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
| 13-17 · male | 0.0% |
