📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Julia Letlow US Inactive

Julia Letlow for Congress

ad creative

Julia Letlow for Congress

The official campaign page for Julia Letlow for Congress. Louisianian, Christian, Conservative, Educator, Mother of Two.

Ad copy

Every single day, I’m motivated by the desire to build a better future for my children and yours. That’s why I’ve worked in Congress to secure billions, to invest in critical needs such as our schools, infrastructure, and public safety.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score59.1/100
Spend / Reach / Long. / Eff.46.5 · 99.5 · 15.7 · 74.6
Spend rangeUSD 3,500–3,999
Impressions900,000 – 999,999
CPM (≈ $/1k impr)USD 3.95
Est. audience size100,001 – 500,000
Days live58 (2024-09-09 → 2024-11-06)
Created2024-09-02
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateLA — Julia Letlow
Surfaced by“senate:Julia Letlow”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tierprofessional
Who picturedcandidate
Symbolscapitol statue, family
Call to actionlearn more
Standout elementBold red-on-white 'OUR FAMILIES & OUR FUTURE' type dominating the left half alongside a warm, smiling candidate in a red dress
TacticThe ad uses a personal maternal appeal — 'my children and yours' — paired with a patriotic red-white-blue visual identity to build emotional trust and frame the candidate as a relatable family champion rather than a typical politician.

Where it ran (delivery by region)

Louisiana99.7%
Mississippi0.1%
Texas0.0%
Alabama0.0%
Florida0.0%
Arkansas0.0%
Georgia0.0%

Who saw it (delivery)

18-24 · male 0.0%
25-34 · female 11.1%
25-34 · male 13.0%
25-34 · unknown 0.1%
35-44 · female 14.5%
35-44 · male 18.1%
35-44 · unknown 0.2%
45-54 · female 8.1%
45-54 · male 10.8%
45-54 · unknown 0.1%
55-64 · female 6.5%
55-64 · male 7.5%
55-64 · unknown 0.1%
65+ · female 5.1%
65+ · male 4.8%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 29d live
James Talarico
TX — James Talarico 4d live