COTTON FOR SENATE, INC.
Tom Cotton is standing up to the woke mob and fighting for YOU. Like his page to follow along!
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| Overall score | 55.5/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 87.0 · 25.6 · 71.0 |
| Spend range | USD 1,500–1,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 6.36 |
| Est. audience size | — |
| Days live | 94 (2022-03-28 → 2022-06-30) |
| Created | 2022-03-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | Bold white 'STOP THE WOKE MOB' text against dark background with steely-faced Cotton at podium |
| Tactic | The ad uses tribal identity and an us-vs-them frame — positioning Cotton as a defiant protector against a culturally threatening 'woke mob' — to drive page likes and energize the base. |
| Texas | 8.5% |
| Florida | 8.4% |
| California | 4.6% |
| Ohio | 4.5% |
| Pennsylvania | 4.2% |
| North Carolina | 3.7% |
| Tennessee | 3.6% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 0.6% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 0.2% |
| 25-34 · male | 0.9% |
| 35-44 · female | 1.1% |
| 35-44 · male | 2.3% |
| 45-54 · female | 4.9% |
| 55-64 · male | 14.2% |
| 35-44 · unknown | 0.0% |
| 65+ · male | 17.4% |
| 65+ · female | 32.7% |
| 55-64 · female | 17.7% |
| 45-54 · male | 6.9% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 0.2% |
| 65+ · unknown | 0.4% |