House of Representatives for the 1st District of Oklahoma
Worried about the IRS’s latest push to spy on your bank account? So am I. Like my page for updates on this and other important issues.
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| Overall score | 39.8/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 68.1 · 1.1 · 69.1 |
| Spend range | USD 300–399 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 8.22 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2021-10-27 → 2021-11-01) |
| Created | 2021-10-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Kevin Hern |
| Surfaced by | “senate:Kevin Hern” |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | capitol statue, us flag, money cash |
| Call to action | learn more |
| Standout element | magnifying glass over Capitol building with 'SPY ON' in red text creating a surveillance metaphor |
| Tactic | Leverages fear of government surveillance to drive page likes, using a visceral spy/magnifying glass visual to make an abstract tax policy feel like a personal threat to the viewer's financial privacy. |
| Oklahoma | 100.0% |
| Arkansas | 0.0% |
| Nebraska | 0.0% |
| Kansas | 0.0% |
| Iowa | 0.0% |
| Missouri | 0.0% |
| Texas | 0.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 7.0% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 5.2% |
| 25-34 · unknown | 0.1% |
| 55-64 · female | 6.8% |
| 45-54 · male | 13.2% |
| 18-24 · female | 2.7% |
| 65+ · male | 5.6% |
| 35-44 · male | 15.7% |
| 18-24 · male | 3.9% |
| 25-34 · male | 14.3% |
| 35-44 · female | 8.0% |
| 25-34 · female | 7.0% |
| 55-64 · male | 9.9% |
| 18-24 · unknown | 0.0% |