Roy Cooper US Inactive
Cooper Victory Fund
Donate $10 >>>
Donate $10 >>>
Roy knows how to win close races. This one will be decided by just a few points — don't sit on the sidelines, chip in $5 now.
Roy knows how to win close races. This one will be decided by just a few points — don't sit on the sidelines, chip in $5 now.
Ad copy
Look, I've been all in on North Carolina since Day 1. I’ve got a winning record here, but this campaign for Senate is like nothing I’ve faced yet. I've fought a lot of tough battles on behalf of North Carolina families, but this one is the toughest I've faced yet. The national GOP is terrified we'll win and flip the Senate blue, and doing everything they can to stop us — including pouring millions of dollars to boost my MAGA opponent. Can you pitch in $10 to keep us going strong?
Look, I've been all in on North Carolina since Day 1. I’ve got a winning record here, but this campaign for Senate is like nothing I’ve faced yet. I've fought a lot of tough battles on behalf of North Carolina families, but this one is the toughest I've faced yet. The national GOP is terrified we'll win and flip the Senate blue, and doing everything they can to stop us — including pouring millions of dollars to boost my MAGA opponent. Can you pitch in $10 to keep us going strong?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.5/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 90.1 · 6.6 · 60.7 |
| Spend range | USD 9,000–9,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 25.33 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 25 (2026-01-07 → 2026-02-01) |
| Created | 2026-01-07 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | none |
| Call to action | donate |
| Standout element | Polaroid-style snapshot of Cooper being sworn in on Inauguration Day 2001, evoking personal history and authenticity |
| Tactic | The nostalgic Polaroid framing of a 2001 inauguration photo anchors Cooper's credibility as a proven winner while the underdog fundraising narrative ('toughest race yet') creates urgency to donate. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 5.0% |
| 65+ · male | 14.5% |
| 65+ · female | 28.8% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 7.8% |
| 55-64 · female | 15.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 11.2% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 3.8% |
| 35-44 · female | 8.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.3% |
| 25-34 · female | 2.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
