Wiley Nickel US Inactive
Wiley for Wake
Vote Wiley Nickel for Wake County.
Ad copy
Wiley is running for District Attorney to take on corrupt politicians and support public safety.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.7/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 88.7 · 3.6 · 72.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 5.38 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 14 (2026-02-03 → 2026-02-17) |
| Created | 2026-02-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | crime safety |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd, family children |
| Symbols | family |
| Call to action | learn more |
| Standout element | Candidate surrounded by a diverse multigenerational crowd holding campaign signs under a bold blue anti-Trump headline |
| Tactic | The ad uses a community-protection frame — pairing a warm crowd photo with an anti-Trump attack line — to simultaneously build candidate likability and tap into anti-Trump fear among Democratic-leaning voters in a local DA race. |
Where it ran (delivery by region)
| North Carolina | 89.9% |
| Florida | 0.9% |
| Virginia | 0.9% |
| Texas | 0.7% |
| New York | 0.7% |
| California | 0.7% |
| Georgia | 0.6% |
Who saw it (delivery)
| 18-24 · female | 2.0% |
| 45-54 · male | 8.5% |
| 65+ · male | 7.1% |
| 65+ · female | 11.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.3% |
| 55-64 · female | 9.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 13.5% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 8.5% |
| 35-44 · female | 13.5% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 6.2% |
| 25-34 · female | 9.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
