CHRIS PAPPAS FOR CONGRESS
If Karoline Leavitt is elected, you can say goodbye to a woman's right to choose. She'll make it the government's right to choose what happens when a woman gets pregnant.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 44.7/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 72.4 · 5.8 · 55.6 |
| Spend range | USD 3,000–3,499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 49.99 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 22 (2022-09-20 → 2022-10-12) |
| Created | 2022-09-20 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages fear of government control over reproductive rights to attack Karoline Leavitt, framing her election as a direct threat to women's bodily autonomy. |
| New Hampshire | 88.2% |
| England | 2.4% |
| Masovian Voivodeship | 0.4% |
| Île-de-France | 0.2% |
| Greater Poland Voivodeship | 0.2% |
| Silesian Voivodeship | 0.2% |
| Provence-Alpes-Côte d'Azur | 0.2% |
| 13-17 · female | 0.0% |
| 25-34 · female | 7.3% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 13.0% |
| 55-64 · female | 11.8% |
| 25-34 · male | 6.6% |
| 55-64 · male | 7.7% |
| 65+ · male | 7.4% |
| 45-54 · unknown | 0.2% |
| 35-44 · female | 13.1% |
| 45-54 · male | 9.0% |
| 65+ · female | 10.5% |
| 35-44 · male | 9.8% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 1.3% |
| 18-24 · female | 1.5% |
| 55-64 · unknown | 0.1% |