Roy Cooper US Inactive
Cooper For North Carolina
Where’s Whatley?
Ad copy
Michael Whatley is failing the people of Western North Carolina.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.3/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 85.0 · 5.2 · 62.1 |
| Spend range | USD 4,500–4,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 21.11 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 20 (2025-10-16 → 2025-11-05) |
| Created | 2025-10-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Aerial dark drone footage of flood-damaged landscape paired with a damning News & Observer quote about Whatley's missing leadership |
| Tactic | The ad weaponizes Whatley's own official title — 'recovery czar' — against him by juxtaposing it with disaster imagery and the rhetorical question 'Where's Whatley?', creating accountability contrast through absence rather than direct attack. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 18-24 · female | 6.5% |
| 45-54 · male | 7.2% |
| 65+ · male | 7.4% |
| 65+ · female | 10.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.1% |
| 55-64 · female | 8.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.7% |
| 18-24 · male | 4.6% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.3% |
| 35-44 · female | 10.3% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 8.7% |
| 25-34 · female | 10.7% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
