REILLY FOR MONTANA
Montanans already proved what happens when ordinary people organize. We changed the Constitution. Now we change Washington. Paid family leave. Equal pay. Universal childcare. Universal healthcare. Reproductive rights. We need a Senator who will stand up in D.C. for all Montanans. #ReillyforMontana
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| Overall score | 41.6/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 70.7 · 1.1 · 65.4 |
| Spend range | USD 700–799 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 13.63 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-05-28 → 2026-06-02) |
| Created | 2026-05-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
| Issue | abortion |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | collage of grief-stricken protesters juxtaposed with news headlines about Roe v. Wade being overturned |
| Tactic | The ad leverages raw emotional imagery of weeping protesters and real news headlines to convert grief and anger over Dobbs into grassroots political energy behind the candidate's reproductive rights platform. |
| Montana | 100.0% |
| 18-24 · female | 15.1% |
| 45-54 · male | 3.6% |
| 65+ · male | 3.6% |
| 65+ · female | 3.8% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 2.8% |
| 55-64 · female | 2.2% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 2.6% |
| 18-24 · male | 18.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.8% |
| 35-44 · female | 5.6% |
| 25-34 · unknown | 0.5% |
| 25-34 · male | 20.2% |
| 25-34 · female | 12.7% |
| 18-24 · unknown | 0.7% |
| 65+ · unknown | 0.1% |