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Chris Coons US Inactive

Chris Coons for Delaware

ad creative

The Shifting Standards of Mitch McConnell

Despite his blockade of an Obama Supreme Court nominee in a presidential election year, the Senate majority leader is now definitive that he would push a Trump nominee in 2020.

Ad copy

Mitch McConnell said he would seek to confirm another one of Donald Trump’s Supreme Court nominees in 2020 if a vacancy opened -- despite the fact that he refused to hold a hearing for President Barack Obama’s nominee, Merrick Garland, for 10 months in 2016, because it was an election year. Packing the courts with anti-choice, conservative judges is part of Trump and his Republican allies’ agenda to restrict women’s right to reproductive health care, so we must fight back now. https://www.nytimes.com/2019/05/29/us/politics/mitch-mcconnell-supreme-court-trump.html

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score42.3/100
Spend / Reach / Long. / Eff.29.2 · 69.3 · 6.3 · 64.3
Spend rangeUSD 700–799
Impressions45,000 – 49,999
CPM (≈ $/1k impr)USD 15.78
Est. audience size
Days live24 (2019-06-14 → 2019-07-08)
Created2019-06-14
Creative variants1 body · 1 headline
Platforms
Languagesen
CandidateDE — Chris Coons
Surfaced by“senate:Chris Coons”

🧠 AI analysis

Issueabortion
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionnone
Standout elementDark, brooding close-up profile shot of McConnell reinforcing his villainous framing
TacticThe ad leverages a credible NYT news article screenshot paired with a menacing portrait of McConnell to expose his alleged hypocrisy on court confirmations, stoking anger among pro-choice voters.

Where it ran (delivery by region)

California10.1%
Florida7.0%
New York7.0%
Pennsylvania4.4%
Oregon4.0%
Texas3.9%
Michigan3.6%

Who saw it (delivery)

18-24 · unknown 0.0%
35-44 · female 1.6%
35-44 · unknown 0.1%
45-54 · unknown 0.1%
55-64 · unknown 0.2%
18-24 · male 0.2%
18-24 · female 0.3%
65+ · unknown 0.6%
55-64 · male 9.2%
65+ · male 18.9%
35-44 · male 1.4%
45-54 · female 4.6%
25-34 · male 0.7%
25-34 · female 0.7%
45-54 · male 3.4%
55-64 · female 16.3%
65+ · female 41.7%
25-34 · unknown 0.0%

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