John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
They Want Kids They Just Can't Afford Massachusetts. Massachusetts is sending a clear warning… young families are being priced out of the American dream. America’s birth rate just hit a record low, and here in Massachusetts, too many couples in their 20s and 30s aren’t putting off starting a family because they don’t want children… they’re putting it off because the math simply doesn’t work. Sky high housing costs, crushing rents, expensive energy, child care, and rising taxes are forcing families to wait, or leave altogether. I have a plan with three simple actions to give the next generation a fighting chance to prosper in their 20s/30s/40s and build a future right here in Massachusetts: increase housing supply, not rent control… lower energy costs through nuclear power… and cut government waste with the goal of reducing tax burdens on aspiring families. This isn’t a culture war. It’s an affordability crisis. And if we want young families to stay, build, and raise the next generation here, the time to act is now.
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Performance proxies
| Overall score | 33.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.1 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | — |
| Days live | 5 (2026-05-01 → 2026-05-06) |
| Created | 2026-05-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | family, money cash |
| Call to action | none |
| Standout element | Bold yellow and white block-letter headline over baby items with a handwritten sign reading 'Our Future Deserves Better' |
| Tactic | The ad uses an economic anxiety frame around the declining birth rate to connect housing, childcare, and tax costs to a relatable personal choice, making abstract policy feel viscerally personal to young Massachusetts families. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 19.1% |
| 25-34 · male | 0.8% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 9.0% |
| 35-44 · male | 0.6% |
| 45-54 · female | 9.9% |
| 45-54 · male | 1.0% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 18.8% |
| 55-64 · male | 1.9% |
| 55-64 · unknown | 0.0% |
| 65+ · female | 36.6% |
| 65+ · male | 2.2% |
| 65+ · unknown | 0.0% |
| Unknown · female | 0.0% |
