Roy Cooper US Inactive
Cooper For North Carolina
Dan Forest is dangerous for North Carolina
The lieutenant governor, who has downplayed coronavirus risks, is back to a more normal event schedule.
Ad copy
Dan Forest is endangering all of North Carolina by holding indoor events with no social distancing and no masks. We can't risk him being governor.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.1/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 83.1 · 2.8 · 68.2 |
| Spend range | USD 1,500–1,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 9.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2020-08-21 → 2020-09-01) |
| Created | 2020-08-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent, diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Dark vignette overlay on crowded maskless indoor event footage with bold orange attack text |
| Tactic | The ad exploits COVID-era fear by pairing damning real footage of a maskless indoor crowd with stark warning language, casting the opponent as a direct public health threat to North Carolinians. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.2% |
| 18-24 · unknown | 0.0% |
| 55-64 · female | 10.5% |
| 65+ · male | 3.7% |
| 35-44 · unknown | 0.2% |
| 18-24 · female | 5.7% |
| 35-44 · female | 13.0% |
| 18-24 · male | 2.4% |
| 65+ · unknown | 0.1% |
| 65+ · female | 8.1% |
| 45-54 · female | 12.4% |
| 35-44 · male | 8.7% |
| 45-54 · male | 9.0% |
| 25-34 · female | 11.5% |
| 55-64 · male | 6.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
