Brian Bengs for Senate
Sen. Thune supports a federal abortion ban. I support a woman's right to choose.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.3/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 65.4 · 2.8 · 65.2 |
| Spend range | USD 400–499 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 13.83 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2022-10-28 → 2022-11-08) |
| Created | 2022-10-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative due to disclaimer non-compliance |
| Tactic | The ad uses a stark contrast between Thune's support for a federal abortion ban and Bengs's pro-choice stance, but the persuasive impact is entirely neutralized by Facebook's removal of the content for policy non-compliance. |
| South Dakota | 99.7% |
| Nebraska | 0.1% |
| Iowa | 0.1% |
| Minnesota | 0.0% |
| Wyoming | 0.0% |
| North Dakota | 0.0% |
| Unknown | 0.0% |
| 18-24 · unknown | 0.4% |
| 35-44 · female | 11.6% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 4.6% |
| 55-64 · male | 4.9% |
| 18-24 · male | 1.5% |
| 25-34 · female | 14.2% |
| 65+ · female | 16.8% |
| 65+ · unknown | 0.3% |
| 55-64 · female | 11.4% |
| 45-54 · female | 9.9% |
| 18-24 · female | 9.1% |
| 45-54 · male | 4.0% |
| 35-44 · male | 4.9% |
| 65+ · male | 5.8% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |