Susan Collins US Inactive
COLLINS FOR SENATOR
Sara RAISED taxes
Sara is not good for Maine
Ad copy
BREAKING: On the Freeport Town Council, Sara Gideon voted every year to increase property taxes, while at the same time, her family business failed to pay taxes 77 times on a failed $4 million condo development scheme. They racked up $57,000 in debt to the town while Gideon voted to increase her neighbors taxes by 20%.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.4/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 83.1 · 1.7 · 62.5 |
| Spend range | USD 3,500–3,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 7 (2020-08-27 → 2020-09-03) |
| Created | 2020-08-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | money cash |
| Call to action | learn more |
| Standout element | Bold '77' number superimposed over opponent's face in high-contrast split screen |
| Tactic | The ad uses a hypocrisy attack tactic — juxtaposing Gideon's record of raising taxes with her family's failure to pay taxes — to undermine her credibility and trustworthiness on fiscal issues. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 18-24 · male | 3.6% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 3.1% |
| 35-44 · female | 10.6% |
| 55-64 · female | 8.7% |
| 45-54 · male | 10.5% |
| 25-34 · male | 11.2% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 9.8% |
| 35-44 · male | 11.4% |
| 65+ · female | 6.8% |
| 45-54 · female | 10.4% |
| 65+ · male | 5.3% |
| 55-64 · male | 8.1% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
