AMY MCGRATH FOR SENATE, INC.
Kentucky needs a champion.
Mitch is one of the most entrenched politicians in Washington, but Kentuckians are getting left behind every single time.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.2/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 100.0 · 3.3 · 66.0 |
| Spend range | USD 10,000–14,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 12.5 |
| Est. audience size | — |
| Days live | 13 (2020-08-20 → 2020-09-02) |
| Created | 2020-08-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content-removed notice replacing actual ad creative |
| Tactic | The ad copy attacks Mitch McConnell as an entrenched Washington insider who fails Kentuckians, using populist contrast framing to motivate anti-establishment voters, though the creative itself is unavailable due to a policy disclaimer violation. |
| Kentucky | 100.0% |
| Indiana | 0.0% |
| Ohio | 0.0% |
| 13-17 · unknown | 0.0% |
| 55-64 · female | 4.1% |
| 18-24 · unknown | 0.1% |
| 65+ · female | 2.7% |
| 25-34 · male | 16.9% |
| 45-54 · female | 5.6% |
| 35-44 · male | 9.3% |
| 18-24 · female | 12.7% |
| 18-24 · male | 9.6% |
| 35-44 · female | 9.5% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 18.2% |
| 55-64 · male | 3.4% |
| 45-54 · male | 5.4% |
| 65+ · male | 1.9% |
| 65+ · unknown | 0.0% |
| 25-34 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |