Tom Willis WV US Inactive
Friends of Tom Willis
Tom Willis for WV Senate
Republican Constitutional Conservative Del. Bill Ridnour endorses Tom Willis for WV Senate!Oil and Gas Workers Association endorses Tom Willis for WV SenateRenee Wibly endorses Tom Willis for WV Senate!Vets4Coal PAC endorses Tom Willis for WV Senate!Vets4Vet Leadership PAC endorses Tom Willis for WV...
Ad copy
'Shall not be Infringed' means exactly that! Vote Pro Gun on May 14th, Vote Willis
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.0/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 72.4 · 9.1 · 68.9 |
| Spend range | USD 500–599 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 8.45 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 34 (2024-04-11 → 2024-05-15) |
| Created | 2024-04-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | guns 2a, us flag, military |
| Call to action | vote |
| Standout element | Candidate posing with assault-style rifle in front of a large Second Amendment mural featuring Revolutionary War soldiers |
| Tactic | The ad uses a maximalist Second Amendment identity appeal — candidate literally standing armed in front of the constitutional text — to signal uncompromising pro-gun bona fides to primary voters. |
Where it ran (delivery by region)
| West Virginia | 79.7% |
| Maryland | 18.6% |
| Virginia | 1.7% |
Who saw it (delivery)
| 65+ · unknown | 0.2% |
| 25-34 · male | 2.1% |
| 45-54 · female | 2.9% |
| 65+ · female | 15.5% |
| 45-54 · male | 14.8% |
| 55-64 · male | 21.4% |
| 65+ · male | 23.8% |
| 55-64 · female | 7.1% |
| 35-44 · male | 10.2% |
| 25-34 · female | 0.3% |
| 35-44 · female | 1.4% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
