Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Josh Roy for US Senate - Idaho
Josh Roy for US Senate - Idaho
Josh Roy for US Senate - Idaho
Josh Roy for US Senate - Idaho
Josh Roy for US Senate - Idaho
Josh Roy for US Senate - Idaho
Ad copy
Josh Roy for US Senate - Idaho
Josh Roy for US Senate - Idaho
Josh Roy for US Senate - Idaho
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.1/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 87.0 · 3.3 · 78.5 |
| Spend range | USD 600–699 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 2.36 |
| Est. audience size | — |
| Days live | 13 (2026-04-25 → 2026-05-08) |
| Created | 2026-04-25 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | family children |
| Symbols | guns 2a, farm rural |
| Call to action | learn more |
| Standout element | Young child holding a rifle across shoulders in a hunting field, captioned 'Elk Hunting With Dad 2022' |
| Tactic | Uses a child hunting photo as an identity signal to rural Idaho conservatives, positioning Roy as a committed 2A family man rather than a politician, maximizing cultural resonance over policy detail. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · female | 12.3% |
| 45-54 · male | 8.7% |
| 65+ · male | 5.5% |
| 65+ · female | 2.6% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 7.4% |
| 55-64 · female | 2.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.5% |
| 18-24 · male | 21.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.5% |
| 35-44 · female | 3.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 16.9% |
| 25-34 · female | 5.3% |
| 18-24 · unknown | 0.4% |
| 65+ · unknown | 0.0% |
