Haley Stevens US Inactive
HALEY STEVENS FOR CONGRESS
Democrat Haley Stevens: Vote by Aug 2
Ad copy
I’m Democrat Haley Stevens. I made a promise to the parents who learned the walls of our classrooms couldn’t keep their kids safe. I promised to take on the NRA, and fight for universal background checks and an assault weapons ban. If you're with me, vote by August 2.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.1/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 80.0 · 6.9 · 62.5 |
| Spend range | USD 2,500–2,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 26 (2022-07-07 → 2022-08-02) |
| Created | 2022-07-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate seated in a classroom with children's animal drawings on the wall behind her, evoking school safety urgency |
| Tactic | The classroom setting viscerally anchors the gun safety message in parental fear for children, while the direct-to-camera personal promise builds trust and urgency to vote by a specific deadline. |
Where it ran (delivery by region)
| Michigan | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 55-64 · male | 6.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 18-24 · female | 1.7% |
| 45-54 · male | 6.4% |
| 35-44 · female | 12.7% |
| 65+ · female | 19.0% |
| 35-44 · male | 8.5% |
| 45-54 · female | 11.0% |
| 13-17 · female | 0.0% |
| 25-34 · male | 5.4% |
| 55-64 · female | 11.6% |
| 18-24 · male | 1.1% |
| 65+ · male | 7.9% |
| 45-54 · unknown | 0.2% |
| 25-34 · female | 7.7% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 13-17 · male | 0.0% |
