HALEY STEVENS FOR CONGRESS
Congresswoman Brenda Lawrence proudly endorses Democrat Haley Stevens for Congress. From leading President Obama’s auto rescue team, to getting things done for Michigan’s working families, Haley Stevens is the fighter Oakland County needs.
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| Overall score | 52.1/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 83.1 · 14.6 · 58.4 |
| Spend range | USD 6,000–6,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 34.66 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 54 (2022-06-09 → 2022-08-02) |
| Created | 2022-06-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Direct-to-camera serious gaze with anti-NRA overlay text creating a confrontational fighter framing |
| Tactic | The ad leverages a prominent Congressional endorsement and Obama-era credibility to position Stevens as a proven fighter, then anchors that identity to the emotionally charged anti-NRA message to mobilize gun safety voters. |
| Michigan | 100.0% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 11.4% |
| 13-17 · female | 0.0% |
| 65+ · unknown | 0.3% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 1.4% |
| 18-24 · male | 1.2% |
| 55-64 · male | 6.6% |
| 65+ · male | 9.3% |
| 65+ · female | 20.6% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 13.4% |
| 25-34 · female | 6.6% |
| 35-44 · female | 10.2% |
| 35-44 · male | 7.2% |
| 45-54 · male | 6.4% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 25-34 · male | 4.7% |