HALEY STEVENS FOR CONGRESS
Democrat Haley Stevens made a promise to Michigan parents who learned the walls of our classrooms couldn’t keep their kids safe. In Congress, she will take on the NRA and fight for universal background checks, and an assault weapons ban. Support Haley Stevens: vote by August 2.
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| Overall score | 58.4/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 100.0 · 6.9 · 63.5 |
| Spend range | USD 15,000–19,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 17.5 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 26 (2022-07-07 → 2022-08-02) |
| Created | 2022-07-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate seated in a classroom setting in front of a chalkboard and colorful animal posters, reinforcing the school safety message |
| Tactic | The classroom setting visually anchors the school safety promise, creating an emotional empathy appeal with parents while the copy directly positions Stevens as a fighter against the NRA. |
| Michigan | 100.0% |
| 13-17 · male | 0.0% |
| 55-64 · male | 6.1% |
| 35-44 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 25-34 · female | 7.5% |
| 65+ · male | 8.3% |
| 18-24 · female | 1.8% |
| 45-54 · female | 10.9% |
| 55-64 · female | 11.5% |
| 13-17 · female | 0.0% |
| 35-44 · male | 8.4% |
| 65+ · female | 18.6% |
| 25-34 · male | 5.6% |
| 45-54 · male | 6.5% |
| 35-44 · female | 12.5% |
| 18-24 · male | 1.3% |
| 65+ · unknown | 0.3% |
| 55-64 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |