House of Representatives for the 1st District of Oklahoma
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| Overall score | 55.4/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 72.4 · 49.9 · 58.4 |
| Spend range | USD 2,000–2,499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 34.61 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 182 (2021-05-02 → 2021-10-31) |
| Created | 2021-05-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Kevin Hern |
| Surfaced by | “senate:Kevin Hern” |
| Issue | guns |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | guns 2a |
| Call to action | sign petition |
| Standout element | Bold red-on-white 'RECEIVE UPDATES' button anchoring the 2A messaging against a warm neutral background with the congressman in a power pose |
| Tactic | Classic list-building tactic using a culturally resonant 2A issue to grow newsletter subscribers among base supporters while positioning Hern as a frontline defender against federal gun control. |
| Oklahoma | 99.9% |
| Kansas | 0.1% |
| Arkansas | 0.0% |
| California | 0.0% |
| North Carolina | 0.0% |
| Texas | 0.0% |
| Mississippi | 0.0% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 15.8% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.0% |
| 55-64 · female | 10.0% |
| 25-34 · female | 0.7% |
| 65+ · male | 23.1% |
| 45-54 · female | 4.4% |
| 55-64 · male | 20.3% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 3.1% |
| 18-24 · female | 0.2% |
| 35-44 · male | 6.4% |
| 45-54 · male | 12.7% |
| 35-44 · female | 1.8% |
| 18-24 · male | 0.8% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |