Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Ad copy
Reclaim Idaho is in the final push of their signature gathering effort for the Open Primaries Initiative, so I’m out here talking with constituents and gathering signatures in District 16! Every conversation brings us one step closer to ensuring every Idaho voter has a voice in their representation. 📋🖋️
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 49.2 · 4.4 · 57.6 |
| Spend range | USD 200–299 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 38.39 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 17 (2024-04-15 → 2024-05-02) |
| Created | 2024-04-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Candidate holding an official Open Primaries Initiative sign reading 'SIGN HERE' in a candid selfie on a neighborhood street |
| Tactic | Grassroots authenticity tactic — the DIY selfie format signals a candidate who is personally doing the work, humanizing him and reinforcing the participatory democracy message. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 45-54 · female | 9.2% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.5% |
| 18-24 · female | 3.0% |
| 45-54 · male | 6.3% |
| 55-64 · male | 5.1% |
| 55-64 · female | 8.3% |
| 65+ · male | 5.3% |
| 25-34 · unknown | 0.4% |
| 65+ · female | 12.4% |
| 35-44 · male | 9.0% |
| 25-34 · male | 7.7% |
| 35-44 · female | 15.6% |
| 25-34 · female | 15.3% |
| 45-54 · unknown | 0.3% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
