Susan Collins US Inactive
COLLINS FOR SENATOR
Say Thanks
They are the glue that holds us together
Ad copy
These are troubling times for Maine and our country, but everywhere you look, there are heroes serving on the frontlines of the fight against coronavirus. Please say 'Thank you' to those who bravely go to work every day so the rest of us can remain in the safety of our homes
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.5/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 80.0 · 1.1 · 64.0 |
| Spend range | USD 2,000–2,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 16.36 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2020-04-02 → 2020-04-07) |
| Created | 2020-04-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | butcher in apron leaning on counter — a relatable essential worker framed as a frontline hero |
| Tactic | The ad uses gratitude and empathy toward essential workers to associate Collins with community values and bipartisan goodwill during the COVID-19 crisis, boosting her likability without attacking any opponent. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 55-64 · male | 7.1% |
| 18-24 · male | 3.1% |
| 65+ · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 65+ · male | 6.2% |
| 65+ · female | 11.1% |
| 25-34 · female | 7.2% |
| 25-34 · male | 7.4% |
| 35-44 · female | 11.5% |
| 35-44 · male | 8.5% |
| 45-54 · male | 7.5% |
| 18-24 · female | 3.3% |
| 55-64 · female | 12.9% |
| 45-54 · female | 13.4% |
| 45-54 · unknown | 0.1% |
