FRIENDS OF SHERROD BROWN
The senator wants to cap the cost of insulin at $35 a month nationwide.
We capped the cost of insulin for tens of thousands of Ohioans – saving them hundreds of dollars a year.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 60.0/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 100.0 · 14.6 · 66.0 |
| Spend range | USD 10,000–14,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 12.5 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 54 (2024-06-21 → 2024-08-14) |
| Created | 2024-06-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Protest crowd holding 'ENOUGH' and 'STOP NRA' signs creating grassroots energy backdrop for a healthcare cost message |
| Tactic | The ad leverages a news article screenshot as social proof, pairing grassroots protest imagery with a concrete legislative win (insulin cap) to position Brown as a fighter for everyday Ohioans' healthcare costs. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 35-44 · male | 10.9% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 2.8% |
| 65+ · female | 3.8% |
| 18-24 · male | 6.7% |
| 45-54 · female | 7.4% |
| 18-24 · unknown | 0.2% |
| 45-54 · male | 6.5% |
| 35-44 · female | 13.2% |
| 25-34 · female | 16.8% |
| 25-34 · male | 15.2% |
| 55-64 · female | 4.6% |
| 18-24 · female | 7.4% |
| 55-64 · male | 3.9% |
| 65+ · unknown | 0.0% |