Hallie Shoffner US Inactive
Hallie Shoffner for Arkansas
Hallie Shoffner for Arkansas
Ad copy
We need a senator who will fight to protect our healthcare and bring costs down. That’s not Tom Cotton. But it is me.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 56.0/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 99.5 · 2.2 · 71.8 |
| Spend range | USD 5,000–5,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 5.79 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 9 (2026-02-23 → 2026-03-04) |
| Created | 2026-02-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Hallie Shoffner |
| Surfaced by | “senate:Hallie Shoffner” |
🧠 AI analysis
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Stark black video thumbnail creating anticipation with minimal distraction from the contrast message |
| Tactic | The ad uses a direct contrast frame — naming and dismissing the incumbent Tom Cotton before pivoting to Shoffner as the solution — a classic challenger move to define both candidates simultaneously in a single sentence. |
Where it ran (delivery by region)
| Arkansas | 100.0% |
| Oklahoma | 0.0% |
| Texas | 0.0% |
| Missouri | 0.0% |
| Tennessee | 0.0% |
| Illinois | 0.0% |
| Colorado | 0.0% |
Who saw it (delivery)
| 25-34 · female | 3.1% |
| 55-64 · male | 0.7% |
| Unknown · male | 0.0% |
| Unknown · female | 0.1% |
| 65+ · unknown | 0.0% |
| 65+ · male | 0.5% |
| 65+ · female | 0.6% |
| 55-64 · unknown | 0.0% |
| 55-64 · female | 18.3% |
| 25-34 · male | 3.5% |
| 45-54 · unknown | 0.0% |
| 45-54 · male | 1.3% |
| 45-54 · female | 26.5% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 2.0% |
| 35-44 · female | 43.2% |
| 25-34 · unknown | 0.0% |
| Unknown · unknown | 0.0% |
