AMY MCGRATH FOR SENATE, INC.
Vote for Amy
72,000 people in Jefferson County will be left without health care under Mitch McConnell. Amy McGrath believes that health care should be affordable and accessible to all Americans, and has a plan to make it happen.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 54.3/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 95.7 · 1.9 · 68.9 |
| Spend range | USD 5,000–5,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 8.46 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | healthcare |
| Call to action | none |
| Standout element | Facebook content-removed placeholder screen revealing the ad was pulled for policy non-compliance |
| Tactic | The ad leverages a specific local statistic (72,000 Jefferson County residents) to personalize healthcare stakes and contrast McGrath's platform against McConnell's record, but the creative is inaccessible due to a platform disclaimer violation takedown. |
| Kentucky | 100.0% |
| Indiana | 0.0% |
| 55-64 · unknown | 0.0% |
| 45-54 · male | 5.7% |
| 35-44 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 65+ · male | 1.5% |
| 55-64 · male | 2.8% |
| 65+ · female | 2.5% |
| 55-64 · female | 3.8% |
| 45-54 · female | 6.3% |
| 25-34 · unknown | 0.2% |
| 35-44 · male | 9.7% |
| 18-24 · male | 8.0% |
| 35-44 · female | 10.8% |
| 25-34 · male | 17.0% |
| 18-24 · female | 11.9% |
| 25-34 · female | 19.2% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.0% |