JON OSSOFF FOR SENATE
You work hard for your money. I’ll fight for lower taxes and affordable health care.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 55.1/100 |
| Spend / Reach / Long. / Eff. | 67.8 · 94.0 · 2.8 · 55.6 |
| Spend range | USD 25,000–29,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 50.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | GA — Jon Ossoff |
| Surfaced by | “senate:Jon Ossoff” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative |
| Tactic | The ad copy uses a direct economic empathy appeal — 'you work hard for your money' — pairing tax relief and healthcare affordability to build working-class credibility for Ossoff, though the creative itself is inaccessible due to a policy disclaimer violation. |
| Georgia | 100.0% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 5.4% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 4.1% |
| 25-34 · male | 10.5% |
| 45-54 · male | 8.3% |
| 18-24 · male | 3.0% |
| 65+ · male | 3.2% |
| 55-64 · unknown | 0.1% |
| 35-44 · female | 17.4% |
| 55-64 · female | 6.2% |
| 35-44 · male | 11.8% |
| 25-34 · female | 14.7% |
| 55-64 · male | 4.3% |
| 45-54 · female | 10.6% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.0% |