Steve Marshall For Alabama
Steve Marshall: conservative Attorney General for re-election
Steve Marshall: conservative Attorney General for re-election
Steve Marshall: Fighting Biden's Agenda
Steve Marshall: Fighting Biden's Agenda
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 54.6/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 94.0 · 5.5 · 66.4 |
| Spend range | USD 6,000–6,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 11.82 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 21 (2022-10-18 → 2022-11-08) |
| Created | 2022-10-18 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | bold lower-third chyron declaring victory against Biden's vaccine mandate in TV-news style |
| Tactic | The ad leverages a concrete legal win against an unpopular federal mandate to position Marshall as a proven conservative fighter, using news-style graphics to lend credibility and urgency to the re-election pitch. |
| Alabama | 99.9% |
| Florida | 0.1% |
| Mississippi | 0.1% |
| Unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 16.3% |
| 35-44 · unknown | 0.0% |
| 18-24 · unknown | 0.1% |
| 35-44 · male | 4.9% |
| 18-24 · female | 11.5% |
| 65+ · male | 11.5% |
| 25-34 · female | 9.3% |
| 45-54 · male | 5.4% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 8.0% |
| 55-64 · male | 8.5% |
| 35-44 · female | 4.0% |
| 25-34 · male | 8.3% |
| 55-64 · female | 7.8% |
| 45-54 · female | 3.9% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.0% |