Steve Marshall For Alabama
I will continue to fight for an end to the unconstitutional vaccine mandates. Follow my page to stay up to date on my efforts.
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| Overall score | 19.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 1.4 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 6 (2022-01-24 β 2022-01-30) |
| Created | 2022-01-24 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AL β Steve Marshall |
| Surfaced by | βsenate:Steve Marshallβ |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Torn newspaper clippings from Yellowhammer and Alabama Today flanking the candidate to borrow third-party credibility |
| Tactic | The ad leverages earned-media headlines as social proof to validate Marshall's anti-mandate fighter identity while driving page follows for continued engagement. |
| Alabama | 100.0% |
| 35-44 Β· female | 12.7% |
| 25-34 Β· male | 3.9% |
| 35-44 Β· male | 2.9% |
| 25-34 Β· female | 2.0% |
| 65+ Β· female | 17.6% |
| 45-54 Β· male | 4.9% |
| 55-64 Β· female | 23.5% |
| 45-54 Β· female | 25.5% |
| 65+ Β· male | 2.0% |
| 55-64 Β· male | 4.9% |