Congressman Wiley Nickel US Inactive
Wiley Nickel for Congress
Wiley Nickel For Congress - Tough Fights
Ad copy
Protecting your voting rights is my top priority, and that’s what our very first campaign ad is all about. I hope I can count on your support in this fight for a healthier, fairer democracy. #NC13 #NCpol
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.1 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 5 (2022-03-26 → 2022-03-31) |
| Created | 2022-03-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Black-and-white cinematic video frame showing candidate alongside a prominent figure, conveying gravitas and alliance |
| Tactic | The ad leverages the 'tough fights' framing and voting rights urgency to position Nickel as a principled fighter for democracy, building trust through personal commitment language and community solidarity. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.4% |
| 65+ · female | 13.5% |
| 45-54 · unknown | 0.2% |
| 18-24 · male | 1.4% |
| 55-64 · female | 13.4% |
| 65+ · male | 5.7% |
| 25-34 · male | 5.2% |
| 45-54 · male | 7.9% |
| 35-44 · male | 7.2% |
| 18-24 · unknown | 0.1% |
| 45-54 · female | 15.1% |
| 55-64 · male | 7.4% |
| 35-44 · female | 14.4% |
| 25-34 · female | 6.3% |
| 25-34 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 1.3% |
| 65+ · unknown | 0.2% |
