📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Melissa Brown Blaeuer and Pamela Fadden 4 Assembly US Inactive

Melissa Brown Blaeuer and Pamela Fadden for Assembly

ad creative

Mel and Pam for LD 26

WE THE PEOPLE representation for Butler North Caldwell West Caldwell Fairfield Jefferson Kinnelon Lincoln Park Morris Plains Montville Parsippany-Troy Hills Rockaway Township Verona West Milford

Ad copy

We are proud of this endorsement. The public trust is more important now than ever! * * * * "The Good Government Coalition of New Jersey (GGCNJ) is a nonpartisan, grassroots group whose mission is to strengthen democracy by working with residents across our state to bring greater transparency, accountability, and participation to our state and local governments." Here’s why we enthusiastically endorse Melissa Brown Blaeuer for LD26 Assembly https://www.ggcnj.org/endorsements2021/brownblaeuer2021/ Here’s why we enthusiastically endorse Pamela Fadden for LD26 Assembly https://www.ggcnj.org/endorsements2021/pamelafadden2021/

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score40.0/100
Spend / Reach / Long. / Eff.30.5 · 66.9 · 1.1 · 61.6
Spend rangeUSD 800–899
Impressions35,000 – 39,999
CPM (≈ $/1k impr)USD 22.65
Est. audience size100,001 – 500,000
Days live5 (2021-10-28 → 2021-11-02)
Created2021-10-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Pamela Brown
Surfaced by“senate:Pamela Brown”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementRemoved-content placeholder card revealing ad was flagged for policy non-compliance, framing the candidates as victims of censorship
TacticThe ad leverages a nonpartisan good-government endorsement to build credibility and signal integrity, appealing to reform-minded voters who value transparency and accountability.

Where it ran (delivery by region)

New Jersey99.8%
New York0.2%
Unknown0.0%

Who saw it (delivery)

65+ · unknown 0.1%
25-34 · female 25.7%
65+ · male 3.1%
35-44 · male 4.3%
55-64 · female 5.9%
25-34 · male 10.2%
25-34 · unknown 0.2%
65+ · female 5.9%
45-54 · male 2.8%
18-24 · unknown 0.2%
55-64 · male 2.9%
45-54 · female 6.3%
35-44 · female 12.2%
18-24 · male 7.1%
45-54 · unknown 0.1%
55-64 · unknown 0.1%
35-44 · unknown 0.2%
18-24 · female 12.9%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Jon Ossoff
GA — Jon Ossoff 60d live
Graham Platner
ME — Graham Platner 55d live
James Talarico
TX — James Talarico 32d live