Susan Collins US Inactive
COLLINS FOR SENATOR
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Susan Collins: fighting for Veterans.
Ad copy
Major Charles McClead is a true American hero. It was an honor to help him receive the recognition that he rightfully earned.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 81.7 · 1.1 · 67.1 |
| Spend range | USD 1,500–1,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 10.77 |
| Est. audience size | — |
| Days live | 5 (2020-03-13 → 2020-03-18) |
| Created | 2020-03-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | veterans military |
| Symbols | military |
| Call to action | learn more |
| Standout element | decorated Air Force veteran identified by name and medal in on-screen lower-third chyron |
| Tactic | Collins builds credibility and emotional resonance by positioning herself as a champion for a decorated veteran hero, leveraging pride and gratitude to boost her image among military-minded voters. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 45-54 · male | 7.9% |
| 35-44 · female | 16.9% |
| 65+ · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 10.4% |
| 65+ · female | 4.5% |
| 25-34 · female | 13.6% |
| 55-64 · male | 5.4% |
| 55-64 · female | 7.5% |
| 45-54 · female | 12.0% |
| 18-24 · female | 3.6% |
| 65+ · male | 3.7% |
| 35-44 · male | 10.5% |
| 18-24 · male | 3.3% |
| 18-24 · unknown | 0.0% |
