📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Barrett McNabb US Inactive

Barrett McNabb for Texas

ad creative

Barrett McNabb FOR Congress (CD 38)

VOTE Barrett McNabb FOR Congress – CD 38 – A Warrior who will always have Texas’ back. About BARRETT Our Lone Star State…

Ad copy

🚨ATTENTION MAGA🚨 #McNabb4TX I earned two Bronze Stars for my service in Iraq and Afghanistan. Harris County needs a paratrooper who is ready to fly into the swamp and move forward the Texas First agenda. The conservative movement is counting on YOU to vote for the first candidate on the ballot to keep Harris County red! #MAGA #republican

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score54.4/100
Spend / Reach / Long. / Eff.47.8 · 94.0 · 6.3 · 69.6
Spend rangeUSD 4,000–4,499
Impressions500,000 – 599,999
CPM (≈ $/1k impr)USD 7.73
Est. audience size
Days live24 (2026-02-09 → 2026-03-05)
Created2026-02-09
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateTX — Barrett Mcnabb
Surfaced by“senate:Barrett Mcnabb”

🧠 AI analysis

Issueveterans
Framingpositive candidate
Message typegotv mobilization
Emotional appealpride
Production tiersemi pro
Who picturedcandidate, veterans military
Symbolsmilitary, us flag
Call to actionvote
Standout elementBold red-and-white 'MAGA CONSERVATIVE VETERAN' label stacked over candidate headshot creates a visual identity anchor
TacticAd leverages military credibility (Bronze Stars, paratrooper identity) fused with MAGA branding to consolidate conservative primary voters around a singular 'drain the swamp' warrior narrative.

Where it ran (delivery by region)

Texas99.8%
Nuevo León0.0%
Missouri0.0%
Louisiana0.0%
Ohio0.0%
Illinois0.0%
Minnesota0.0%

Who saw it (delivery)

25-34 · female 2.1%
25-34 · male 5.6%
25-34 · unknown 0.0%
35-44 · female 5.0%
35-44 · male 11.7%
35-44 · unknown 0.1%
45-54 · female 7.1%
45-54 · male 12.5%
45-54 · unknown 0.1%
55-64 · female 9.5%
55-64 · male 12.8%
55-64 · unknown 0.1%
65+ · female 16.5%
65+ · male 16.8%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 60d live
Sherrod Brown
OH — Sherrod Brown 117d live
Mark Warner VA
VA — Mark Warner 10d live
Dan Osborn for Senate
NE — Dan Osborn 13d live
Jeff Merkley
OR — Jeff Merkley 25d live
Jeff Merkley
OR — Jeff Merkley 25d live
Alexander Vindman
FL — Alexander Vindman 4d live
Julia Letlow
LA — Julia Letlow 11d live