Jeff Merkley US Inactive
JEFF MERKLEY FOR OREGON
Newport Helicopter
Ad copy
When the Newport air rescue station was threatened with closure, Jeff Merkley went to work and helped keep the station open.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 52.4/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 88.7 · 6.6 · 63.7 |
| Spend range | USD 5,000–5,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 16.92 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 25 (2020-10-08 → 2020-11-02) |
| Created | 2020-10-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
🧠 AI analysis
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | veterans military, medical |
| Symbols | military, healthcare |
| Call to action | learn more |
| Standout element | Authentic surveillance-style footage of Coast Guard rescue crew in action inside helicopter cabin |
| Tactic | The ad uses real rescue footage and a concrete local story to build credibility through action over words, positioning Merkley as a problem-solver who fights for Oregon communities. |
Where it ran (delivery by region)
| Oregon | 100.0% |
| Idaho | 0.0% |
| Florida | 0.0% |
| Washington | 0.0% |
| California | 0.0% |
| Texas | 0.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · female | 24.5% |
| 18-24 · female | 10.5% |
| 25-34 · male | 21.5% |
| 35-44 · male | 13.8% |
| 18-24 · male | 8.4% |
| 35-44 · female | 18.6% |
| 45-54 · male | 1.0% |
| 45-54 · female | 1.4% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.0% |
